SES Hosts Ethiopia’s 1st Dedicated TV Platform
By Annamarie Nyirady
(satellitetoday)–Agreements between SES, the Association of Ethiopian Broadcasters (AEB), and the Ethiopian Broadcasting Corporation (EBC) helped enable the recent launch of Ethiosat – the first-ever dedicated Ethiopian TV platform to host Ethiopia’s most popular local channels.
Ethiosat is hosted on SES’s NSS-12 satellite at 57 degrees East and delivers over 30 channels for Ethiopian audiences only, with 12 of those channels already in High Definition (HD) quality.
Amman Fissehazion, Chairman of the AEB, said, “Up until now, the majority of Ethiopia’s content has been broadcast from an orbital location that also supplies content to Middle Eastern and North African countries, which explains the often confusing mix of content. By migrating the most popular Ethiopian TV channels to a new location on SES’s satellite, we’ve created an Ethiopian-only TV offering, that also delivers a variety of channels in HD, a first in Ethiopia.”
Ethiopian Broadcasters Migrate to SES Satellites
SES signed two agreements with Association of Ethiopian Broadcasters (AEB) and the Ethiopian Broadcasting Cooperation (EBC) that aims to result in the creation of a dedicated Ethiopian TV environment. In particular, the AEB agreement will see the most popular Ethiopian TV channels migrate to a new TV neighborhood hosted by SES’s NSS-12 satellite at 57 degrees East.
The migration agreement with AEB will create a dedicated TV neighborhood for Ethiopians on SES’s East Africa Digital TV platform on NSS-12 at 57 degrees East and will be launched in August 2019. The consolidation of Ethiopian content into one prime TV neighbourhood under a new orbital location means that the AEB members comprising private broadcasters EBS, Fana Broadcasting, Walta TV, Arts TV, Afrihealth, OBS, LTV, Kana, JTV, DWTV, Asham TV, Ahadu TV, Ministry of Education and Nahoo TV should be able to expand their audience reach. In a separate agreement with SES, the public and regional channels including ETV News, ETV Entertainment, ETV Languages, OBN TV, Tigray TV, South TV and Amhara TV led by the public service broadcaster EBC will also be distributed via this Ethiopian-dedicated TV neighborhood. The Ethiopian content via NSS-12 will be broadcast mainly in High-Definition (HD).
“We are at a critical juncture in Ethiopia. We want to harness the momentum for change and create a truly Ethiopian TV neighbourhood that will deliver local content to viewers in high quality, and fuel growth in the Ethiopian media sector,” said Amman Fissehazion, Chairman of AEB. “We are pleased to be working with SES and its local team toward this goal as they provide the dedication and experience needed to successfully implement such an ambitious project.”
Eutelsat Signs Capacity Contract with 2 Ethiopian Broadcasting Groups
Eutelsat signed simultaneous multi-year contracts with the Ethiopian Broadcasting Service (EBS) and the Association of Ethiopian Broadcasters (AEB) for video capacity on its Eutelsat 8 West B satellite. The aggregate of these contracts represents multi-transponder capacity, including incremental resources.
Leveraging Eutelsat 8 West B satellite’s dedicated coverage of Ethiopia, both media groups will enjoy nationwide coverage for their free-to-air Direct-to-Home (DTH) platforms, representing a total of 30 channels. Introduced to the local market back in 2012, Eutelsat’s 7/8 degree West orbital position will now broadcast the vast majority of Ethiopia’s channels thanks to these new agreements.
A longstanding client of Eutelsat on the Hotbird position, the Ethiopian Broadcasting Corporation (EBC) is the country’s oldest and largest free-to-air broadcaster. Programming features news, sport, music and other entertainment, broadcast predominantly in Amharic, the official working language of the federal government. The AEB, established in September 2018, is a group of privately owned, licensed broadcasters operating in Ethiopia. Members include EBS, Fana TV, Walta, Kana TV, Arts, Nahoo TV, Afrihealth, OBS, LTV, Ahadu, DWTV, Asham TV, and Balageru.